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Huggies Wipes
Brand Refresh
To reverse declining sales, I led a packaging refresh for Huggies Wipes rooted in empathy-based research and consumer testing, resulting in a modern, intuitive system and the brand’s first share growth since 2007.
Fueling Digital Brand Experiences
Working with Red Bull to create ownable assets that fuse the brand’s identity with the unique vibe of festivals and events. For Carnaval San Francisco, I used insights from consumers and on-site teams to concept a mobile-friendly web app that centralized Red Bull-sponsored events - making it easier to plan the night without relying on Instagram. From digital menus to immersive touchpoints, my work helps deliver a cohesive, high-energy brand presence..
Social Media Brand Strategy
Before transitioning out of my role with this startup distillery, I created a comprehensive social media strategy guide to ensure brand consistency moving forward. Having built Vökin’s identity alongside the distiller, from packaging and voice to content and campaigns, the guide served as a roadmap to help future team members maintain the bold, original presence we established.
From Concept to Reality
Benefit visualization is important in the world of CPG. For baby wipes, caregivers want to be reassured they’re choosing the best product for their baby; I played an integral part in the brainstorming, storyboarding, and creation process of the below BV.